TREND Middle East Shines at the Premier Healthcare Exhibition

Getting back to business during Arab Health 2021

From June 21-24 the Dubai World Trade Centre hosted Arab Health 2021, the largest exhibition in the MENA region dedicated to the latest innovations and advancements in the healthcare industry and one of the three most highly trafficked industry trade shows in Dubai. 

The trade show - at its 46th edition - was enthusiastically welcomed by the 2000+ product manufacturers and service providers from 85 countries as an opportunity to connect and resume face-to-face business after a tough year for in-person conferences and international exhibitions marked by the ongoing Covid-19 pandemic.

The show was a great success for both TREND Middle East and the Group in general. With two booths in the Main Hall and USA Pavilion*, TREND gained great brand exposure and drew a tremendous amount of interest from many regional and international companies. 

Crucial to this success was the joint effort by the USA and UAE teams, who collaborated closely in planning and executing the show in line with TREND's core values focused on teamwork and mutual support. A concrete display of how TREND Group's vertically integrated organization allows it to be self-sufficient, with sister companies collaborating, supporting and relying on each other for the greater good of the company as a whole.

A key highlight of our participation in Arab Health was our etherium® By E-Stone engineered stone product with built-in Microban® technology: a cutting-edge antimicrobial agent that is built into all etherium® surfaces during manufacturing, reducing as much as 99.8% bacteria growth on surfaces 24/7 for the lifetime of the product.

By visually showing the difference between how bacteria reproduces on Microban® treated vs untreated surfaces over 24 hours, the etherium® Black Light Box drew great attention and proved a valuable support tool to help us educate our customers about the benefits of Microban® and how the technology works in practice.

The extraordinary technical features of etherium® By E-Stone, coupled with its new antimicrobial advantage, make etherium® By E-Stone the perfect surface solution for medical and healthcare facilities, in addition to all residential and commercial spaces in general where ensuring a clean environment at all times is critical.

We want to thank the staff and all business partners of Arab Health 2021 for an impeccable organization and already look forward to next year's edition of the show!

*If you didn't have the chance to visit the show in person, register and visit our Virtual Booth.